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The Power of the Shell Brand

Partner with Motiva to bring the Shell brand to your site

Shell is the number one preferred gasoline brand in North America, with unmatched strength and customer loyalty. At Motiva, we’re proud to be the top provider of Shell gasoline across our operating territory, which stretches from the Gulf Coast to the Mid-Atlantic states.

With a long history as a leading provider of Shell-branded fuels, Motiva partners with wholesalers to serve more than 4,000 Shell-branded sites. We supply 30% of Shell-branded fuels sales in the United States.

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The Industry Leader

Founded in 1897, Shell is the world’s largest single-brand retailer, with over 40,000 service stations spread across more than 80 countries. Today, the Shell ‘Pecten’ emblem is one of the world’s best-known and most trusted symbols. With that long-standing strength, quality fuels, one of the largest credit card bases in the country, and the Fuel Rewards® loyalty program, the Shell brand helps you drive more business.

Staying Number One

Being the number one preferred gasoline brand in North America is the foundation that drives Shell’s passion for developing new programs and solutions. As an innovation and technology pioneer for over a century, Shell has delivered groundbreaking products and programs such as Shell V-Power® NiTRO+ Premium Gasoline, the Fuel Rewards loyalty program, innovative payment solutions, and award-winning advertising and marketing.

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Get started with Shell

Partner with Motiva to bring the Shell brand to your retail sites.

Get Connected

Learn more about the brand and our partnerships below.

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Find a Shell Station

Locate the closest gas station quickly by using the station locator.

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Fuel Rewards Program

Shell’s free loyalty program offers members cents-per-gallon savings at participating Shell stations.

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Shell | Fuel Rewards Card

Partnering with Citibank, the Shell | Fuel Rewards Card allows customers to save more money on gas and earn additional rebates on purchases.

Car parked in front of Shell gas station at dusk.

Shell Fuels

Shell V-Power® NiTRO+ Premium Gasoline is engineered with four levels of defense against gunk, corrosion, wear, and friction to rejuvenate engine performance.

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The Giving Pump

Find out how we are making a difference in the community.

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The Fuel Zone

A convenient portal used by wholesalers to schedule fuel delivery, pay invoices, and conduct any other business with Motiva.