The Iconic 76® Brand
Partner with Motiva to bring the 76® brand to your site
In today’s competitive landscape, it’s critical for sites to deliver an exceptional experience for every customer, every time. 76® offers branded programs and operational support designed to elevate the customer experience and keep them coming back.
Motiva reintroduced the 76® brand to the East and Gulf Coasts in 2016, leveraging new, innovative advertising and wholesaler programs to reignite excitement for the iconic brand. We proudly offer the 76® brand to our entire operating territory, including 26 states on the East and Gulf Coasts, as well as Washington, D.C.
Having a Ball
Introduced nearly 100 years ago, 76® is one of the most recognizable and nostalgic brands in the U.S. Today, modern 76® stations have brought back the iconic 76® ball and the bold combination of orange and blue colors that consumers recognize as a symbol of high-quality fuel and customer satisfaction. Innovative advertising and wholesaler programs have helped 76® become one of the fastest-growing fuel brands.
Connecting with the Community
Local marketing is the key to driving consumers to retail locations, so Motiva works directly with our wholesalers on grand opening events and localized marketing programs in key markets. From billboards to local sponsorships leveraging the latest digital and social trends, Motiva helps reach consumers with the right message at the right time.
Get Connected
Experience the 76® brand and find your closest 76® station.
Fuel Forward™ App
The official 76® app offers rewards and savings on gas, along with convenient payment options.
The Fuel Zone
A convenient portal used by wholesalers to schedule fuel delivery, pay invoices, and conduct any other business with Motiva.