Operational Programs

Designed to create loyal, repeat customers

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Operational Programs

Creating consistently excellent consumer experiences will impact your bottom line.

01 - Customer Service

Excellence in Action Program: Mystery Shop

Understanding customers' perceptions of your business is vital to building a strong retail site and brand loyalty. Using monthly mystery shoppers, the 76^® Excellence in Action Program evaluates your station on cleanliness, speed and convenience, and brand maintenance. The program gives you direct customer feedback in real-time to formulate predictions to increase fuel sales, drive traffic to your site, and maintain loyal customers.

02 - Speed and Convenience

A New Generation of Buyers: Mobile Pay

Digital payments have become increasingly more popular and are expected to surpass the use of both debit and credit cards by 2020 (source: WorldPay). The 76^® brand responded to this customer trend with the launch of Mobile Pay. Working with your site's current technology, Mobile Pay requires no new equipment or additional transactions fees. It secures your customers' sensitive transaction data to minimize the risk of fraud and makes the fuel-buying process fast and convenient - two deciding factors when consumers choose a retail station.

Learn more about Mobile Pay

03 – Competitive Price Advantages

Consumer Cashback Program: GetUpside

The GetUpside program drives more customers to your business with personalized discounts based on their purchase history. Participating dealers pay only for performance with no hardware, software or point-of-service upgrades needed, and there is no monthly fee to participate. With its superior reporting, GetUpside enables any station to run a more profitable business.

Learn more about GetUpside

04 - State of the Art Technology

Discounted Fuel Dispensers: Wayne Pump Program

It's simple - when a customer has a great fueling experience, they’re more likely to return. Wayne Fueling Systems is leading the way with technological advances on multiple fronts, from eco-fuel solutions and regulation-compliant pay-at-the-pump security to multimedia marketing and groundbreaking site control systems. By teaming up with Wayne to provide 76^® dealers reduced pricing on its industry-leading dispensers, Motiva illustrates again why it is the supplier of choice throughout Mid-Atlantic, Southeast and Gulf Coast regions.